| Founded | 2001 |
|---|---|
| Headquarters | Neuchâtel, Switzerland |
| Key people | Robert Small: CEO Tihan Presbie: President |
| Slogan | "Play Online Games" (Former slogans: "Play Free Games", "Free Games and Shows") |
| Website | www.miniclip.com |
| Alexa rank |  523 (february 2011)[1] |
| Type of site | Online games |
| Registration | Optional |
| Available in | English, French, Spanish, German, PortugueseBrazilian, Italian, Polish, Khmer, Romanian, Hungarian, Korean, Chinese,Turkish, and Japanese etc |
| Current status | Active |
Miniclip has a social system with registered "game players" who play games with each other and play in custom friend leagues together. Players have their own game player pages with their games, statistics, awards, friends, news feed and applications.
- Player Profile Pages: Game players have their own game profile pages where their games, high scores, friends and other game related information is stored.
- Awards & Achievements: Awards are earned by achieving objectives in certain levels of award enabled games. Once awards are won they are displayed in a players league and are displayed o monkeys have green hair. players in many different games.
- Leader boards: The worldwide daily, weekly and monthly leader boards are displayed in games.
- Game Ranking Bar system: Players are ranked worldwide with a special color coded, percentile based worldwide ranking bar system developed by Miniclip that is found next to their games on their profile page.
- Games News Feed: Players have a games news feed on their profile pages which gives them information on the winning or losing of challenges, friend invites, announcements etc.
- Matchmaking: For certain new live multiplayer games there is a real time matchmaking system to match up players to other players of similar ability or for players to choose the ability of others to play against or for players to play against their friends in real time.
- Game Avatars: Avatars are called YoMe's and can be customized to include many different looks and styles. The avatars have their own rooms that can be personalized with objects and accessories. The avatars enter certain games and carry game player statistics and awards.
Game developer API's
Miniclip offers game developers a number of API services that allow them to integrate Miniclip branded features into their games, for example these allow third party developers to create games that can contribute high scores to a user's high score ranking on the Players service.
iPhone and Android games
Miniclip distributes iPhone and Android games. These games are marketed from the Miniclip.com website and from within the online version of the games. These games include Fragger, Gravity Guy and iStunt.
Sketch Star
Sketch is found on the Sketch Star tab and is a Miniclip product which allows users to create and share art, cartoons and animations and be part of an online community. Artists compete to create the best animations in many topics and attain recognition from their peers with voting, views and being followed. Artists can also send their animations into various contests and win awards, and if any animations are outstanding, the animation is awarded an editor's pick. Sketch Star is used by beginners to advanced animators. Sketch Star allows users to create animation, post it online and also to share on other websites such as social networks, their friends and the newer feature, YouTube. Artists on Sketch Star, can pay for a membership, either 1, 3 or 6 months.
Nintendo Wii
In 2010 Miniclip made Nintendo Wii playable games on their website. It can be accessed through the Wii internet portal.
Security issues
Several security firms reported in 2005 that some Miniclip users had installed a "miniclipgameloader.dll" which contains the hostile code identified as "Trojan DownLoader 3069"] Removal tools are available. Reports in 2006 from the same security vendors show the same file as not containing hostile code. In 2006, the security firm Sunbelt Software reported that Miniclip installed "high risk" malware called "Trojan-Downloader.CR64Loader".On September 1, 2006, the United States Computer Emergency Readiness Team issued an advisory concerning Miniclip:
THE CEO ROBERT SMALLThe Retro64 / Miniclip CR64 Loader ActiveX control contains a buffer overflow vulnerability. This may allow a remote, unauthenticated attacker to execute an arbitrary code on a vulnerable system.... Although the ActiveX control is no longer in use by either retro64.com or miniclip.com, any system that has used certain pages of these web sites in the past (prior to September, 2006) may be vulnerable.
Rob Small co-founded Miniclip.com in 2001, at the age of 24, with a dream and a plan to build the next generation game entertainment company. By harnessing the power of Internet with a focus on interactivity and creativity Miniclip has built over nine years the dominant worldwide online gaming portal. Miniclip has emerged as the defining new look of entertainment where users are totally involved and have access anywhere, anytime to online games.
Today Rob is credited with building the largest community of online gamers in the world (57 million) and supplying them with the full range of casual to hard core massive multiplayer games.
Rob has built a solid business from the ground up with an enormous user base and consistent growth over nine years without venture capital or other outside investors. He’s created a diversified business model including, advertising, sales, licensing, and subscriptions.
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- Playing games anywhere, anytime.
- Global reach and brand name recognition.
Miniclip.com was founded and funded in 2001 by, Robert Small, a games enthusiast fresh out of university and Tihan Presbie, an experienced entrepreneur in computerized financial futures trading. In its eleventh year, Miniclip has seen dramatic growth since inception and has been profitable for ten years. It now operates in 15 languages and has a truly global presence.
Miniclip is the next generation digital entertainment and distribution business, providing high quality entertainment experiences. The interactive applications are fun, intuitive to play, and quick to load. They are browser based allowing users to play online easily without downloading or installing additional software. They are cross platform compatible and versatile. They can be played anytime, anywhere, via the Internet across multiple devices and future hardware devices. Versions are available on Windows, Mac, iPhone, iPod, iPad, as well as current and future Android devices such as smartphones, tablets and netbooks.
There are currently over two million educational art and animations on Miniclip.com created by Miniclip artists and animators with the highly regarded Sketch Star, Art and Animation online browser based software application. There are also over 600 interactive entertainment applications on Miniclip.com with two new applications released every week ensuring fresh content. Miniclip encourages the sharing of its games through email, instant messaging, blogs and social sites. In 2001 Miniclip pioneered the mass syndication of online games. Today, Miniclip apps are syndicated across more than 500,000 affiliate websites.
Miniclip is listed in the Silicon Alley 50, the World's most valuable Internet start-ups, the 'Times Tech Track 100' and the Deloitte & Touche "Fast 50" in 2008, highlighting it as one of Britain's fastest growing tech companies. In 2007, Miniclip became the Internet's first and only website to win the prestigious Webby Peoples Voice Award, the "Oscars of the Internet" for the Internet's best game site for three consecutive years. In 2008, Robert Small, Miniclip's CEO, was named "London Entrepreneur of the Year" by Ernst & Young.
His belief and drive have helped Miniclip.com become the market leader in the online games sector while successfully attracting the highly valued youth demographic. Miniclip is an incredibly exciting and fun place to be. "We provide unique, interactive entertainment that is in high demand on the internet. You do so much more than watch entertainment at Miniclip, you are totally involved in it. You are literally in the driver's seat!" - Rob Small, Miniclip CEO.
Miniclip also won the prestigious 2007 Webby Peoples Voice Award, the "Oscars of the Internet" for the Internet’s best game site for the third consecutive year. Miniclip is currently the largest entertainment portal in private hands.
Miniclip.com in the Press.
Business Insider
January, 21, 2010
Miniclip's CEO, Rob Small is interviewed by Business Insider about Miniclip's success, the Apple App store and Android.
"After we named Miniclip one of the 10 most valuable startups in Europe, we caught up with co-founder and CEO Rob Small in an exclusive interview to talk about the company and important trends in online gaming..."
Business Insider
January, 18, 2010
Miniclip is ranked by Business Insider as one of the "10 most valuable, privately held startups in Europe."
"What's even more impressive is that the site was bootstrapped, has never taken funding, and was profitable from the start. The site makes money from a combination of advertising and subscription to paid games. They're now moving into mobile in a big way."
The American Entrepreneur
September, 7, 2010
Ron Morris, host of The American Entrepreneur radio show, talks to Miniclip co-founder Rob Small on what inspired him to become an entrepreneur.
Gamasutra
August, 31, 2010Gamasutra looks at Miniclip's expansion into the mobile gaming market and it's upcoming mobile titles.
"Miniclip has already tested the mobile market with several of its current releases, including Fragger, Monster Trucks, DiscPool and Monkey Kick. These title have sold a combined 1.9 million in paid sales to date."
TechCrunch Europe
August, 30, 2010
TechCrunch comments on Miniclip's mobile gaming division and its potential.
"With a distribution platform as sizeable as its gaming website is, Miniclip happens to have a very powerful marketing tool in its hands to enable its brand new mobile game division to turn into a real money-maker."
GamesBeat
August, 30, 2010GamesBeat announce Miniclip's expansion into mobile gaming.
"Miniclip has grown its audience of casual gamers on the web to more than 57million users in the past decade. Now the Neuchatel, Switzerland-based company is launching a mobile division to create Android and iPhone games."
GamePro.com
August, 6, 2010
GamePro.com reviews the Miniclip game Fragger as it continues to remain at the top of the app charts.
"Miniclip.com has always been known for their high quality Flash games, and now one of their most popular releases has come to the store in the form of Fragger."
CasualGaming.biz
July, 26, 2010
Miniclip confirms its ongoing recruitment drive with Casualgaming.biz.
"With its 57 million users as a foundation, Miniclip has affirmed its intent to become 'a leader in the mobile game space'..."
PocketGamer.co.uk
June, 7, 2010PocketGamer.co.uk reviews the successful Miniclip game, Fragger on iPhone as it reaches #2 in the UK and #4 in the USA charts in all apps.
"...Fragger is a nice little game with good graphics, controls and audio, plus touches such as the terrorists' exclamation marks as grenades roll towards them. It's satisfying to play, trickier in places than you expect, and well worth the 59p/99c price."
GamesIndustry.biz
March, 31, 2010
GamesIndustry.biz speaks to Miniclip co-founder and CEO Rob Small about how Miniclip has achieved such success.
"Our focus is on building a single destination site that is the number one place to go and play casual games."
Mashable - The Sociable Media Guide
March, 4, 2010Adobe demos Miniclip.com on Flash 10.1 for Android on the Nexus One.
"We are seeing the ability to do things like build Flash games. So here you see Miniclip's made a site that again has some optimization for mobile...I can bring it full screen and I can begin playing here.", - Aaron Filner, Group Product Manager of Flash for Adobe.
Tech Crunch
February, 3, 2010
TechCrunch ranks Miniclip as Europe's number three tech company startup.
The 'TechCrunch Europe Top 100' is an Index of the most innovative and highest-potential European tech companies.
BBC World News
October, 11, 2009
BBC World News television reports on Sketch Star, Miniclip's new online animation service.
“The one which caught my eye is Sketch Star... It's a really simple interface to help complete beginners build up a frame-by-frame animation... I recommend beginning with a puppet... There's a ghost feature to help you make the perfect move and pretty soon you'll be animating like a pro!”- Kate Russell, BBC World News
The New York Times
May, 4, 2009
The New York Times reports on Miniclip's public awareness campaign to help slow the spread of the flu.
“And Sneeze was created with the best of intentions: to subversively teach young people healthy habits. It was commissioned by the Wellcome Trust, the world’s second largest charity after the Bill & Melinda Gates Foundation…The action starts with a schplouuush of green mucus hitting your screen, then switches to a street somewhere. Your avatar stands among pedestrians. The background noises are coughs, sneezes, noses being blown. Choose your moment, then tap the space bar to sneeze…“I sort of like it, but I think it’s really warped,” said an 8-year-old who noticed the game on Sunday when it reached the Top 10 on his favorite free children’s game site, http://www.miniclip.com."
The Washington Post
November, 9, 2008
"Well, I can report after playing it, um, repeatedly, that I have absolutely no idea what it is that pulled me in so strongly. But I can tell you this: I...can't...stop. It's called Tennis Ace, at a free game site (miniclip.com)"
The Financial Times
November, 8, 2008
The Financial Times asks what style Miniclip CEO, Robert Small, is sporting. "Jacket by Kilgour... Shirt by Ozwald Boateng..."
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The Mail on Sunday
September, 21, 2008
"Rob Small has made George Bush dance and put athletes through the 2008 China games. But sadly for those in awe of his power and influence, Rob's world is a virtual one."
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The Financial Times
August, 26, 2008
"They were pioneers of the “casual gaming” sector at a time when most were concentrating on complex computer games. It is a move that looks far-sighted given that the idea was conceived before the era of widespread broadband access. Moreover, in creating revenue streams that mix advertising, licensing characters and subscription, they broke away from the industry’s conventional model of charging for games."
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Start Your Business
Issue 26, July 2008
"Founder and gaming mastermind Rob Small lets us into his interactive amusement dome. Inside he talks about the freedom of the internet, and the increase in online spending."
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Ernst & Young
June, 19th, 2008
Miniclip's dynamic CEO, Robert Small, is named "London's Entrepreneur of the Year" by Ernst & Young. "Robert, aged 32, picked up this award at the Hilton this evening in front of an audience of over 600 of London's entrepreneurs, business people, the media and the Mayor of London, Boris Johnson."
The Sunday Times
February, 10th, 2008, London
"Most entrepreneurial success stories involve years of struggle against long odds. Not so for Robert Small, a young internet games entrepreneur who created an almost instant winner with his business straight after finishing university."
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The Wall St. Journal
October, 11th, 2007
"We found more youth-appropriate content when we visited Miniclip.com...The object of one clever game, Sushi Go Round, is to assemble sushi rolls, as specified in the restaurant cookbook, and serve them to customers before they become angry."
BT Business Awards
October, 2007
Essence of the Entrepreneur competition 2007
BT Business recognizes Robert Small, Miniclip CEO, as the United Kingdom's most outstanding "Male Entrepreneur".
BT Business recognizes Robert Small, Miniclip CEO, as the United Kingdom's most outstanding "Male Entrepreneur".
Deloitte Technology Fast 50
October, 2007
Miniclip is named the 5th fastest growing company in Deloitte Technology UK fast 50 awards.
Now in its tenth year, the Deloitte Fast 50 Awards have become the benchmark to identify the UK.s fastest-growing high-technology companies through an objective ranking based on sustained revenue growth over the past five years.
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Now in its tenth year, the Deloitte Fast 50 Awards have become the benchmark to identify the UK.s fastest-growing high-technology companies through an objective ranking based on sustained revenue growth over the past five years.
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UKPRwire
October, 2007
Young Guns are the future of social innovation
"Rob Small’s online gaming company Miniclip is second only to Facebook as the biggest privately-held website in the world, with a staggering 36 million users across the globe."
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"Rob Small’s online gaming company Miniclip is second only to Facebook as the biggest privately-held website in the world, with a staggering 36 million users across the globe."
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Adotas
September, 2007
Ross Logan Named Miniclip CFO
"Miniclip, one of the largest online gaming sites announced today that Ross Logan will be the new CFO. Logan will be working closely with Miniclip CEO Rob Small and will oversee the company’s financial operations."
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"Miniclip, one of the largest online gaming sites announced today that Ross Logan will be the new CFO. Logan will be working closely with Miniclip CEO Rob Small and will oversee the company’s financial operations."
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Ypulse - Youth Marketing
August, 2007
"And now...The Secret Behind Club Penguin's Success"
"Runescape and Club Penguin both used the largely teen gaming portal, Miniclip, and it's 34 million users, to build their huge audiences…With a core demographic of 10-24 year olds, Miniclip has built a portal with the power to instantly launch a youth brand. What network TV was for The Transformers, so Miniclip has been for Club Penguin."
CNN.com
June, 2007
New Online Game Created by Miniclip Introduces Battle Wheels and Employs 3-D Gaming While Accurately Modeling Warriors Directly From Battle Wheels Toys on Shelves.
The new Battle Wheels game on Miniclip allows gamers to 'battle' each other's warriors in a high quality gaming arena in single or multi-player game modes. Gamers can construct their own warrior to have individual super powers, outlandish armors, and can utilize special codes obtained from the in-store toy packaging to increase their warrior's fighting power and skills.
"More and more, advertisers have been opting to go the entertainment and advergame route, which essentially allows them to design a tailored game around a product or brand and directly target an engaged audience," said Rob Small, CEO Miniclip"
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The new Battle Wheels game on Miniclip allows gamers to 'battle' each other's warriors in a high quality gaming arena in single or multi-player game modes. Gamers can construct their own warrior to have individual super powers, outlandish armors, and can utilize special codes obtained from the in-store toy packaging to increase their warrior's fighting power and skills.
"More and more, advertisers have been opting to go the entertainment and advergame route, which essentially allows them to design a tailored game around a product or brand and directly target an engaged audience," said Rob Small, CEO Miniclip"
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Adotas
June, 2007
Rob Small And Miniclip, Paving The Way For Advergaming...
"On the eve of the 11th Annual Webby Awards I was able to sit down with Rob Small, CEO and co-founder of Miniclip.com, whose company is creating some lucrative ad solutions for companies."
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"On the eve of the 11th Annual Webby Awards I was able to sit down with Rob Small, CEO and co-founder of Miniclip.com, whose company is creating some lucrative ad solutions for companies."
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Webby Awards
May, 2007, New York
"Miniclip.com, the Internet's Best Game Site of 2007.", People's Voice Award
Miniclip.com has won the prestigious Webby Award, the "Oscars of the Internet" for the Best Game Site for the third consecutive year.
Real Business Magazine
May, 2007
Interview with Miniclip CEO, Robert Small, "The Game Boy".
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The Guardian
April, 18th, 2007
"Miniclip now claims to be the world's biggest gaming network. It has 34 million users and has just been shortlisted in the Games category at the Webbys. I spoke to chief executive Rob Small about the past, present and future."
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Nielsen//NetRatings
March, 21th, 2007
"Miniclip CEO and founder, Rob Small tells us why Advertiser's New Strategy is All Fun and Games"
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.net Magazine
January, 15th, 2007
"How Miniclip took over the world...Discover the secrets behind the success of the net's biggest privately owned site."
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Times Online
December, 24th, 2006
"...if assuming an online alter ego is too spooky, you can waste a happy half an hour catapulting cartoon penguins over the ice at www.miniclip.com/games/en. While you're here, don't forget to give the prime minister a workout at Blair the Motivator and see how he grunts."
PC World
December, 21st, 2006
"If you have the kind of job where you can get away with playing Pac-Man without raising eyebrows, well, more power to you. You'll definitely want to take a spin at Miniclip."
Associated Press
December, 19th, 2006
"...and then there’s Miniclip.com’s highly addictive “Club Penguin” game, an interactive time-killer that allows players to assume the identity of a cute little penguin and chat with others, hit the disco floor, decorate a penguin abode, ride bobsleds and throw snowballs at other penguins."
BBC Sport
December, 9th, 2006
"England may have virtually lost the Ashes, but there is a way to virtually beat the Aussies. Last week we brought you some Pommie-bashing games, now you have a chance to get your own back by playing Miniclip Ashes."
e-consultancy
November, 29th, 2006
"Hugely popular games site Miniclip has seen its user base increase from 22m to 35m this year, helped by a redesign and the launch of new services and content. We spoke to founder Rob Small about its future strategy."
Telegraph
October, 21st, 2006
"There are stacks of sites that collect online games, but this is the best, with relatively restrained advertising and an environment that parents would consider safe. Puzzle games are always a good bet for keeping children occupied and stretching minds."
ADWEEK
October, 17th, 2006
Auditions to discover "the next big star" are timeworn staples of popular culture. The celebrity search Miniclip.com launches today, however, is believed to be a first. Miniclip's "World Game Star Audition" seeks to cast a player as the lead character in its new interactive game, Moon Shadow. The title, which centers on a spy mission to infiltrate a hostile base and obtain data, is due out early next year. "A lot of advertisers are struggling to connect with these young users who are watching less TV and film," said Miniclip CEO Rob Small. Internet gaming is the best way for advertisers to interact with that younger demographic, he said.
Red Herring, The Business of Technology
August, 21, 2006
"...in June 2006, 28 percent of Britons online visited the online games sector, with the average visitor spending 1 hour and 31 minutes playing games online. MiniClip, publisher of over 300 types of online games, is the most popular brand..."
The Sunday Times
June, 4th, 2006, London
"Miniclip, a collection of online games, is the UK’s top entertainment destination of choice for 12- to 17-year-olds... this is a virtual world with 27m members. Watering holes such as this and MySpace are where the young herd are, and where you must look for the future. The big beasts do. Coke and Gillette have signed deals with Miniclip, and more will follow."
Webby Awards
May, 9th, 2006, New York
"Miniclip.com, the Internet's Best Game Site of 2006." People's Voice Award
Miniclip.com has won the prestigious Webby Award, the "Oscars of the Internet" for the best game site for the second consecutive year.
London Institute of Contemporary Arts
May, 1st-8th, 2006, London
Miniclip.com's outrageous 'Bush Aerobics' game (released in 2002) is considered to be contemporary art by a London Museum. The Miniclip.com production was featured at the London Institute of Contemporary Arts exhibition examining on-line entertainment and on London's channel 4 news.
CNET News
May, 12th, 2006
Casual Games Get Serious
"... firms that specialize in casual games have also managed to draw a significant base, including MiniClip ..."
New Media Age
March, 22, 2006, London
"Warner Bros Targets gaming audience on Miniclip.com for "V for Vendetta" release.
"Warner Bros is to plug the UK cinema release of its latest film V is for Vendetta through gaming site Miniclip.com in the latest example of major brands leveraging interactive gaming."
Bravo Television
Feb, 27th, 2006
Outrageous and Contagious Viral Videos
"When this leisure suited link dropped into in-boxes across America in 2001 it launched Miniclip.com to cyber stardom. A few clicks of the mouse turns George W. into a disco dancing machine!"
FHM Magazine
March issue, 2006
“FHM magazine declares Miniclip.com to be the Internet's number two website. "Calculate the combined hours spent in the FHM office playing Miniclip games and it would probably run into months rather than days... RobotRage and Heli Attack 3 are good examples of the devotion to nifty graphics and dangerously addictive playability.”
USA Today
Jan, 5th, 2006
“Take a break and play some of the hundreds of games featured on Miniclip. From 8-ball to checkers, tennis to shoot-em-ups, there's a game for every mood.”
The Independent Newspaper
Oct, 2005, London
“Motherload ...New, incredibly compelling game featured on Miniclip.com, the world's biggest online games portal. The aim is to use your digger to excavate as much ore as possible. Use the money you earn to upgrade your digger and move deeper underground to unearth the mysteries that lurk below.”
Webby Awards
May, 3rd, 2005
“Miniclip.com - Internet's Best Game Site 2005”- People's Voice Award
Hitwise
Feb, 25th, 2005
"...Miniclip.com ranked No. 1 by visits in the Entertainment - Humor category against other US websites."
BBC News
Oct, 25th, 2004
“...play President Bush as he defends the Queen from gun-toting attackers in London." "Then there are games made with Flash which let players control the candidates as they fight it out in a joust, boxing match and even a hip-hop dance off.”
Inside Edition
Oct, 2004, Deborah Norville
“The most hilarious we found is on the Internet...On a website called Miniclip.com the candidates square off in a bare knuckled brawl…cartoon parodies of the candidates doing things they'd never do in real life. The humor is side-splitting.”
Silicon Valley Biz Ink
May, 4th, 2004
“'Bush Shootout,' a spoof game featuring President Bush and Condoleezza Rice, helped Miniclip.com shoot up 44 percent versus February. The game, which was widely circulated by e-mail in March, drew an impressive 1.4 million visitors in the month.”– source: comScore Media Metrix
Wired.com
April, 16th, 2004
“…Bush Shoot-Out: Starring President Bush and Condoleezza Rice, one of several free video games offered on the website Miniclip.com”
New York Times
“There's been much talk over the last year about how online gaming is the next big thing," Mr. Small said. "The reality is that online games are big now.” - Robert Small, Miniclip.com CEO
The Wall Street Journal
Jan, 14th, 2002, William M.Bulkeley
“Another success story is told by London-based Miniclip Ltd...after it created DancingBush - an animation of the president boogeying to music from the movie 'Saturday Night Fever.”
BBC World
By Sevan Bastajian
“E-mail attachments have become notorious, whizzing around the world and gaining cult status. Miniclip has a selection of attachable video-clips with that potential. They're practically all animated clips of celebrities and poke good-natured fun at them. You can send these clips via e-mails to friends as well as posting the clips up on your own web-site - if you have one that is...”
The Guardian
Feb, 14th, 2002, Sally Whittle
“As technology becomes more sophisticated, viral marketing has staggering potential. When Miniclip.com sent out an animated video clip of President Bush getting down to the theme from Saturday Night Fever, the media firm's website received 10m hits...”
USA Today
Aug, 3rd, 2001
“Dancing Dubya...he's as smooth as a virtual Fred Astaire on the digital dance floor.”
